These products are plant based, low detergent, naturally pH balanced, extra gentle and leave incredible shine and manageability. The secret is natures own natural soap-free cleanser, wildcrafted shikakai. The special "SHIKAI Extract" is the primary sudsing agent and provides rich gentle cleansing so less detergent is used and offer these gentler shampoos. A blend of Aloe Vera and Panthenol provides extra moisturizing and conditioning. These shampoos wont strip the hair of the natural oils which are so important to healthy hair and scalp. Gentle enough to use on a young childs fine hair -- everyday. Conditions dry, damaged or processed hair.