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The importance of a company is judged by its products, its knowledgeable staff and from the value and reputation of its marque. The black Prancing Horse on a yellow background encompasses perfectly the idea of the widely appreciated strength of a brand. This is the reason that when Ferrari decides to lend its name and symbol to products other than automobiles, it opts to do this only with companies who have an excellent international reputation and who are leaders in their sector.
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