This Raft was acquired when a friend of mine in Massachusetts purchased a home of a Coca Cola Executive in the late 1980's.In the barn on a shelf was this Coca Cola Raft by Sevylor and other Coca Cola related Items, including some 12 packs of Boston Red Sox Trading Cards from the Year 1981.Which happens to be the same year that Coca Cola used the Campaign "COKE IS IT".Which happens to also be the same year that Sevylor started to come out with it's series of Inflatable towing rafts.

This raft is the real thing , a two man towable vehicle with 4 handles and 4 inflatable chambers.It weighs 5 pounds and measures 56" long and 32" wide.It folds up quite easily to fit in a 12 x 12 box. I inflated it for demonstration purposes for the first time.It has never been used.(You will notice one rope is frayed and ready to break due to age).

I have tried to research this item in many Coca Cola Research books at the Library and Internet.I was told it was meant to be a summertime store display.
It would have sold for over $150 back in 1982 according to Sevylor Catalogue prices.(This is NOT a toy or float for the pool).The Valves have Sevylors name on them.
If anyone knows anything more about this SKI TOW Raft please let me know.I relish the knowledge.This collaboration with Coca Cola helped make this NEW Sport a success.

WHERE ARE YOU GOING TO FIND ANOTHER ONE? I CAN'T..
I also want to mention that the winning bidder will get an 11 card pack of Topps 1981 Boston Red Sox Trading Cards which as mentioned were acquired in the same place.


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