Film & Video Marketing
by Michael Wiese
Marketing is an oft-heard catch word of the late 80's, but few producers understand the hidden value marketing brings to the success of their films and videos. In the highly competitive film and video markets, conceiving an idea worthy of production is only half the battle. This insider's book shares industry techniques one can use to sell investors, exhibitors, distributors, home video suppliers, wholesalers, retailers and the buying public.
A comprehensive guide to film and video marketing and distribution techniques for Low-Budget Features and Home Video Programs.
Paperback
English
Brand New
Publisher Description
This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.
Author Biography
Wiese is a producer/director with 22 years experience in film, television, pay TV and home video. He was formerly vice president of original programming at Vestron Video.
Table of Contents
Independent feature films; original home video programs; "Dirty Dancing" - case study; video distributors; film distributors; marketing experts.
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