There is certainly such a thing as natural beauty and there is definitely such a thing as an extremely personal sense of style, but we've seen time and again in our years of fitting-room experience that fit has as much to do with beauty and style as a love of fringe or platform sneakers or enamel lapel pins. From impeccable fit comes posture, confidence, silhouette, and yes, of course, beauty and style. The Beauty Style bra starts at a B cup and runs to an FF, from a 30 band to a 40, and has some ingenious features (single seam rigid mesh cups, built-in side slings, straps with a hint of cushion for comfort) for beautiful full-cup fit, and some gorgeous details (classic lingerie palette, gorgeous lace, silken band, and a blingy little teardrop stone in the spacer) for some serious style.