In researching vintage designs, the Shapiro’s became fascinated with jewelry made with marcasite and, therefore, researched and developed their jewelry with prong-set marcasites set into the sterling silver metal rather than those by other designers who were gluing their marcasites into the metal base of their classic design pieces. Necklaces, bracelets, pins, earrings, pendants and rings were produced in sterling silver metal with prong-set marcasites.
In 1979, the company with the Shapiro family made up of Murry, his wife Mildred and their son Drew moved their showroom to Manhattan and eventually formed a division “Vintage Creations: specializing in the marcasite jewelry. An optional vermeil finish (24kt Gold over Sterling Silver) was also available on most styles creating a stylish two-toned look. A few years later, Vintage Creations moved to a plant at 22 Throckmorton St., Freehold, NJ with the company business growing in leaps and bounds making Vintage Creations a leading manufacturer of sterling silver marcasite jewelry and an exception leader in producing fine costume jewelry made with sterling silver and marcasites.
Drew Shapiro worked diligently in the business and was the designer of a jewelry line with a unique twist of sterling silver and prong-set Swarovski crystals that were often enhanced with semi-precious stones and cultural pearls naming this new line of jewelry Jenna Nicole Crystal. Necklaces, bracelets, pins, earrings, pendants and rings were designed for the Jenna Nicole Crystal jewelry line that had the diamond look and could be compared to the most expensive diamond pieces with pricing ranging from $35 to $650. Mark: Logo and New Tag: “JENNA NICOLE CRYSTAL FOR THOSE WHO APPRECIATE QUALITY (in a triangle box)”.
In Oct. 2002, the Swarovski Crystal Components Division chose Jenna Nicole Crystal as a partner in the Swarovski Ingredient Branding Program and her jewelry packaging and promotion now featured the Swarovski Crystal Components logo (Swan and SWARVOSKI name) on hang tags and labels along with her own jewelry mark of JENNA NICOLE CRYSTAL.
The jewelry of Vintage Creations and Jenna Nicole Crystal is sold on their internet website, Vintage Creations, on Jenna Nicole Crystal Jewelry: Eclectic Elegance Old and New Jewelry, and it is also sold in leading department stores, specialty and gift stores, fine jewelry stores, boutiques and through mail order catalogs. Jenna Nicole Crystal, in 2005, is producing, not only exceptional fine costume jewelry, but also jewelry accessories for bridal, evening wear and formal wear."