From the dust jacket:

There are few things that have more impact on our lives today than advertising, and Advertising in America: The First 200 Years gives us more of the history of print advertising and shows us more of its images than any other volume.

The text and illustrations of this absorbing and entertaining book offer greater insights into the social and economic life of America since 1789 than a whole shelf of conventional histories. Here we see how we spent our money; what our fantasies, desires, fears, and needs have been; how advertising taught us about new technologies; and which products and trends lasted and which haven't. In fact, Advertising in America is unmatched as a window on two centuries of American life.

Included in Charles Goodrum's anecdotal and highly informative text are dozens of short histories of major American corporations and their products. Advertising taught us how to use disposable blades and the razor that held them; how to record our lives with the Kodak box camera; it taught us what it would be like to be among the first passengers ever to fly in a commercial airliner. Goodrum reveals trade secrets: why Ivory soap floats; why the "Quaker" is in Quaker Oats; that King C. Gillette had his picture printed more times than any other modern man; and myriad other fascinating tales.

We see, too, how changing morality altered fashion and cosmetic advertising; how women were portrayed over the last 200 years; what we bought out of guilt or shame. We can follow changing graphic styles - why does a 1920s ad look like a 1920s ad? - and trace the careers of well-known artists and illustrators as they earned fame in the service of advertising.

Among the 566 illustrations are dozens of print ads never before reproduced in book form as well as more than 50 debut ads for products still in existence today. There are 50 years of Breck girls, 50 years of Eastman Kodak film and cameras, 70 years of an ever-updated Betty Crocker, 100 years of Coca-Cola (including more color Coke ads than any other tradebook has ever reproduced), and the most extensive collection of early Ivory soap ads ever compiled, all showing the development of corporate images and marketing strategies.

Advertising in America is an indispensable - and delightful - journey through our commercial history, a giant wish book for collectors of advertising ephemera, and a useful reference - on advertising, on American inventions and gadgetry, on fashion and cosmetics, on automobiles, railroads, and plane travel, and on business and marketing strategies - for professionals.

CONTENTS 

A
A & P food stores • David Abbott • Absolut Vodka • Absorbine Jr. disinfectant • Carl W. Ackerman • Ansel Adams • Russell B. Adams Jr. • Adams' Black Jack Chewing Gum • Felix Adler • Advertising Council • Mehemed Fehmy Agha • AIDS • Air mail • Airflow DeSoto • Alka-Seltzer • Aluminum Company of America • American Advertising Museum • American Airlines • American Automobile Association • American Bible Society • American Book Week • American Civic Association • American Committee for Relief in the Near East • American Foundation for AIDS Research • American Insurance Group • American Laundry Machinery Co. • American Lung Association • American Optical Co. [Wellsworth] • American Red Cross • American Safety Razor Co. • American Telephone & Telegraph • American Tobacco Co. • America's Right to Tape • William Ashley Anderson • Antikamnia & Codeine Tablets • William F. Arens • Arizona • Oren Arnold • Arrow Shirts • Art Deco • Art Nouveau • Artists in advertising • Arts and crafts movement • Aspirin • AT&T • Robert Atwan • Audit Bureau of Circulation • Automobile advertising • Automotive Wood Wheels Manufacturers Association • Richard Avedon • J.C. Ayer • N.W. Ayer & Son

B
Baker's Chocolate • Ball point pen • Bank of America • McClelland Barclay • Phineas T. Barnum • Francis Barraud • Bob Barrie • Kim Basinger • Batten, Barton, Durstin & Osborne • Battle Creek Sanitarium • Herbert Bayer • Beer • Bell Telephone • La Belle Chocolataire • James Gordon Bennett • Howard Benson • Harry Stacy Benton • William Bernbach • Sarah Bernhardt • Better Business Bureaus • Betty Crocker • Bibendum • Bibliography on advertising • Barry Biederman • Clarence Birdseye • Bitters • Black & Decker Power Tools • Black Cat hosiery • Duncan Black • Bloom Agency • Boeing Aircraft • Bon Ami • Franklin Booth • Borden's [Crackerjack and Eagle Brand Condensed Milk] • Bottle caps • Courtland L. Bovee • Brands • Braniff Airlines • Brassieres • Breck Shampoo • Bristol-Myers [Bufferin] • Broadsides • Alexey Brodovitch • Bromo-Seltzer [Warner-Lambert] • Harry Brooks • Brown's Iron Bitters • Anton Bruehl • Bufferin [Bristol-Myers] • Buick automobiles • Bull Durham cigarettes [American Tobacco Co.] • Burlington Mills [Esquire socks] • Burlington Route Railroad • Burma-Shave • Leo Burnett • Bustles • Edward Buxton • Adm. Richard Byrd • William Byrd

C
Cadillac automobiles • Herminie Cadolle • Calculator, pocket • California • Earnest Elmo Calkins • Calvin Klein, and Calvin Klein products • Camel cigarettes [R.J. Reynolds] • Campbell-Ewald company • Campbell's soups and juices • Asa Candler • John Caples • Carrier air conditioning • Carillon Importers Ltd. • Gerald Carson • Richard Burns Carson • Carter's Little Liver Pills • Enrico Caruso • Causes • William Caxton • Cellophane [DuPont] • Celluloid • Century (magazine) • Cereals • Charlie perfume [Revlon] • Caleb Chase • Chase & Sanborn Coffee [Standard Brands] • Cherry Pectoral • Robert Chesebrough • Chesterfield cigarettes • Chestnut Hill shirts • Chevelle • Michael Eugene Chevreul • Chevrolet automobiles • Chewing gum • Chiat/Day agency • Chicago & Alton Railroad • Chicago Daily Tribune • Chiclets • Children's Defense Fund • Howard Chandler Christy • Chrysler automobiles • Cigarette advertising • Circassian Hair Dye • Clairol • Hilda Clark • Claymation • Thomas M. Cleland • Clio Awards • George B. Cluett • Cluett-Peabody • J & P Coats Thread • Coca-Cola • Brian Coe • Cold cream • Steve Coli • Cologne • Color in advertising • Colt's Patent Fire Arms Mfg. Co. • Columbia Broadcasting System • Columbia cars and cycles • Columbia Phonograph • Comedones • Commercial design • Condoms • Consumers Research • Consumers Union • Container Corporation of America • Dr. Russell H. Conwell • Copiers • William Cosby • Cosmetics • Coty wild musk cologne • Alice Courtney • Ruth Schwartz Cowan • James Cox • Kenyon Cox • Crackerjack [Borden's] • Bradshaw Crandell • Cream of Wheat cereal [NABISCO] • Creative personnel in advertising • Creole Cigarettes • Wendell C. Crow • Henry Parson Crowell • Crown Cork and Seal Co. • Cudahy meats • Harris O. Curler

D
Alonzo G. Decker • Delaware, Lackawanna & Western Railroad • Delehanty, Kurnit & Gellner • Jerry Della Femina • Demaine, Vickers, and Associates • Denim • Dentyne gum • Deodorants • The Depression and advertising • Design of advertising • DeSoto automobiles • Sal DeVito • John DeWaard • Edwin Dexter • Diebold Safe and Lock • The Discus Thrower • Disposall • Larry Dobrow • Dodge automobiles, and John and Horace Dodge • Dolly Sisters • Lou Dorfsman • Dorothy Gray • Doyle Dane Bernbach • Dr Pepper • Dry ice • Duco paint and enamel • James Buchanan Duke ("Buck") • Duo-lastic Union Suits • DuPont [Cellophane] • Duralumin • Duryea Motor Wagon Co.

E
George Eastman and Eastman Kodak • Eaton Corp. • Seymour Eaton • Edison Electric Lights • Edison Phonographs • Edison Vitascope • Edsel automobiles [Ford] • El Al Airlines • Electric appliances • Elijah's Manna • Elizabeth Arden • Emerson and Fisher Co. • Emerson Drug Co. • Eskimo Pie • Esquire socks • Eureka Springs • Eureka vacuum sweepers • Evans furs • Eversharp pencils

F
Warren Farrell • Fatima cigarettes • Milton Feasley • Federal Trade Commission • Fig Newton cookies • Firestone tires • Fisher Bodies • Fisk Tires • James Montgomery Flagg • Flanders Electric automobiles • Frank H. Fleer • Fleischmann's Yeast • Jerry Flint • Florida • Fogal hosiery • Food and Drug Administration • Food, Drug, and Cosmetic Act of 1935 • Foote, Cone, & Belding • Jennifer Foote • Edsel Ford • Henry Ford and Ford cars • Ford Tri-motor • Forhan's toothpaste • A.E. Foringer • Four Freedoms • Jean Honore Fragonard • Benjamin Franklin • Franklin Motor cars • Freed-Eisemann radios • Betty Friedan • Frigidaire • Frisco Railroad • Frozen foods • Mitch Frumkin • Vernon Fryburger • Bernard Fuchs • Fuller & Smith & Ross agency

G
George Gallup • James Gamble • Garbage Disposall • Gender in advertising • General Electric • General Foods • General Motors Corporation • Charles Dana Gibson • Gilbert Advertising Agency • King C. Gillette and Gillette safety razors • Girard cigars • Girls Clubs of America • Glacier National Park • Robert Glatzer • Prudence Glynn • Erving Goffman • Gold in Alaska • Goldberg/Marchesano and Associates • William Golden • Goodrich Rubber Co. • Goodyear Rubber Co. • Suzanne Gordon • Government advertising • Rev. Sylvester Graham • Gramophone • Granola • Granula • Grape-Nuts • Adolphus Green • Elizabeth Shippen Green • John Ruffin Green • Grove's Tasteless Chill Tonic • Guerlain perfume • Guilt as an advertising device • Fenja Gunn • Guns in advertising

H
Sarah Josepha Hale • Grace T. Hallock • Ronald Hambleton • Hamburg-American Line • Handguns in advertising • Hanes hosiery • Pleasant Henderson Hanes • Harrison's Musk Cologne, and Apollos W. Harrison • Hart, Schaffner and Marx • Dr. Samuel B. Hartman • Hathaway shirts • Hawaiian Sugar Planters' Association • Heinz Foods • John Held Jr. • G.L. Hemminger • Hewlett-Packard • High Rock Knitting Co. • George Washington Hill • Percival S. Hill • Hindenburg aircraft • Hippodrome (P.T. Barnum's) • Hires Root Beer, and Charles Elmer Hires • Andy Hirsch • Holeproof Hosiery • Holiday Inn • Bryan Holme • Home Recording Rights Coalition • Homko Power Mowers • Hookless Fastener Co. • John L. Hooper • Hoover vacuum cleaners, and William H. Hoover • Claude C. Hopkins • Clarence Hornung • Hosiery • Hostetter's Bitters • Hovey's Cocoa Glycerine • Hudson automobiles • Maud Humphrey • Roger Huntington • Hupmobile automobiles

I
Imperial Union Suits • Douglas J. Ingells • Installment purchasing • International Latex [Playtex] • International Trucks • Interwoven hosiery • Inventions • Ipana Tooth Paste • Ironclad Hosiery • Isuzu automobiles • Iver Johnson Revolvers • Ivory Soap

J
J. Walter Thompson agency • Dr. James Caleb Jackson • Mary Jacob • Jaguar automobiles • Jamaica • James I, king of England • Jantzen • Oliver Jensen • Jockey underwear • Constantin Joffe • Johnnie Walker • Johns-Manville • Andrew Johnson • Fridolf Johnson • Johnson & Johnson bandages • Edgar Jones • Jordache • Jordan auromobiles • James J. Jordan • Jovan musk cologne • Whitcomb L. Judson • Donald W. Jugenheimer

K
Kaiser • Kansas City, Lawrence & Southern Railroad • The "Katy" Railroad • Michael Katz • Louis Kaufman • John Keats • Keds • Dr. John Harvey Kellogg • Will Kellogg • Kellogg's cereals • Kennedy Radios • Rockwell Kent • Charles Kettering • Victor Kiam • Dr. F.G. Kinsman • Kirkman's Borax Soap • Calvin Klein • Bernard Kliban • Fred Kligman • Kodak • Julian Koenig • Kohler plumbing • J.J. Kramer • Helmut Krone

L
Lackawanna Railroad • Ladies' Home Journal • Lady Remington Hair Curler • Lake Hopatcong • Land (advertising for) • Landers, Frary & Clark • Lillie Langtry • William L. Larkins • Albert Lasker • Henry M. Leland • Mike Lescarbeau • Samuel Lesure • Lever Brothers [Lifebuoy soap] • Lord Leverhulme • Robert Levering • Levi-Strauss • Levolor window blinds • Levy bakery • David L. Lewis • Joseph C. Leyendecker • Annie Liebovitz • Alfred Lief • Lifebuoy soap [Lever Bros.] • Liggett & Myers • Lightolier • Lincoln Continental automobiles • Charles Lindbergh • Lingerie • Jean Etienne Liotard • Barbara Lippert • Lipstick • Liquid Bottle Cooler • Listerine [Lambert Pharmacal Co.] • Raymond Loewy • Log Cabin Syrup [General Foods] • George Lois • Lord & Taylor dry goods • Lord & Thomas agency • P. Lorillard Tobacco Co. • Lotts toys • Lowney's Chocolate Bonbons • Herb Lubalin • Lucky Strike Cigarettes [American Tobacco Co.] • Lydia Pinkham's Vegetable Compound • Tracy Lynn • Lysol disinfectant

M
Macy's dry goods • Magazines • Maidenform • Mail Pouch chewing tobacco • Nettie L. Major • Alfred Marcantonio • Roland Marchand • Marlboro cigarettes [Philip Morris] • Marschalk Co. • Martha's Vineyard • Mascara • Maxell tape • Maxwell House Coffee • Maybelline • Maytag washers • McCall's (magazine) • McDonald's hamburgers • McGraw-Hill • Harry McMahan • McMurdo Sound • Donald McQuade • Mennen Shaving Cream • Inc. Men's Rights • Mentor Corp. • Metropolitan Life Insurance • Susan E. Meyer • Michelangelo • Michelin Tire Co. • Sir John E. Millais • Miller Tires • Missouri, Kansas, and Texas Railroad • Mitchell-Lewis automobiles • Mitsuoko perfume • MKT Railroad (The "Katy") • Modess sanitary napkins • Monk's Brew • Monte Carlo [Chevrolet] • Montgomery Ward Company • Hal Morgan • Morton Salt • Milton Moskowitz • John Luther Mott • Mott's Plumbing • Movado watches • Mt. St. Helens • Chris Mullen • Mulsified Cocoanut Oil Shampoo • Munsing Wear [Northwestern Knitting] • Murad cigarettes • Marion E. Murray • Musk cologne • Sid Myers

N
NABISCO • Nantucket • Narcotics Anonymous • National Advertising Review Board • National Airlines • National Association of Ice Industries • National Biscuit Company • National Child Labor Committee • National Congress for Men • National Drug Abuse Hotline • National parks • Neat, Kearney & Co. • LeRoy Neiman • Christian Nelson • Roy Paul Nelson • Neptune Swimming and Boating Club • Allan Nevins • New Jersey • New Mexico • New York American • New York Central Railroad • New York Herald • New York Journal • New York, New Haven & Hartford Railroad • Newell-Emmett agency • Alfred E. Newman • Newport cigarettes • Newspapers • Niagara Falls • William Emery Nickerson • A.C. Nielsen • Nike Apparel • "Nipper" trademark • Nivea • Lillian Nordica • North-American Mining and Developing Co. • Northern Pacific Railroad • Nudity

O
Oatmeal • Amedeo Obici • Obsession perfume • Ocean Steamship Co. • Odorono deodorant • John O'Driscoll • Ogilvy, David, and Ogilvy and Mather agency • Ransom Eli Olds and Oldsmobile automobiles • Omar cigarettes • Onyx Hosiery • Oreo cookies • Maureen O'Sullivan • Overland automobiles • Ozarks

P
P. Lorillard Co. • William Painter • Pall Mall cigarettes • Volney B. Palmer • Palmolive Soap • Paper • Parisian Rose Perfume • Maxfield Parrish • Pastiche album • Patchouli wild musk [Coty] • Patent medicines • Dr. Richard Archibald Patterson • Patterson Wholesale Coal • Frederick F. Peabody • Pearline • Pear's Soap • Pebeco toothpaste • Peel-and-sniff advertisements • Dr. John Styth Pemberton • Edward Penfield • J.C. Penney Co. • Pennsylvania Gazette • Pepsi-Cola • Pepto-Bismol • Perfume • Peruna • Mario Peruzzi • George Petty • Philco radios and batteries • Philip Morris Co. • Coles Phillips • Mary Catherine Phillips • Phoebe Snow • Phoenix Silk Hose • Phonographs • Piatti Groceries • Dr. Pierce • Piggly Wiggly stores • Bill Pitts • Planters peanuts [NABISCO] • Playtex girdles • Plymouth automobiles • Polaroid cameras • Shirley Polykoff • Theron Pond • Pond's Cold Cream • Daniel Pope • Pop-up advertisements • Ferdinand Porsche • Charles W. Post • Post Toasties [General Foods] • Postum [General Foods] • Powder (cosmetic) • John E. Powers • Louis Prang • Burt Prelutsky • Frank Presbrey • Primley's California Fruit Chewing Gum • Procter & Gamble • Harley Procter • Pro-keds • Proprietary drugs • Prudential Insurance • Public interest advertising • Puffed Rice • Puffed Wheat • Kenneth William Purdy • Pure Food and Drug Acts • Howard Pyle

Q • R
Quaker Oats • Radiola • John Bill Rae • Henry Raleigh • Raleigh Register (North Carolina) • Paul Rand • Rapid Roller copier • Razors • RCA radios • Recording tape • Red Cross • Walt Reed • Rosser Reeves • Frederic Remington • Lady Remington hair curler • Remington typewriters • Helen and Stanley Resor • Paul Revere • Revlon • Charles Revson • Reynolds ball point pen • R.J. Reynolds • Rice Council • Al Ries • Joseph C. Robert • J.T. Robertson Soap Co. • Norman Rockwell • Rolls-Royce automobiles • David Rose • Rosie the Riveter • Maurice Rossillon • Kim Rottoll • George P. Rowell • Frank Rowsome • Royal Baking Powder • Royal Pub • Royal Worcester Corset Co. • F.W. Louis and Robert Rueckheim • Runaways

S
San Antonio • San Diego • James Sanborn • C.H. Sandage • Sanforizing process • Sanitas cornflakes • Gen. Antonio Lopez de Santa Ana • Santa Fe Railroad • Savage Arms • Scali, McCabe, Stoves, Inc. • Schick Shavers • Oscar Schisgall • Schlitz beer • Schooley Meat Locker • John Schreider • Ferdinand Schumacher • Scot Tissue, and Clarence and E. Irving Scott • Scovil Manufacturing Co. • Scribner's (magazine) • Scripps' Howard newspapers • Sears, Roebuck • Barry Seidman • Jamie Seitter • Seventh Day Adventists • Sewing machines • Sex as an advertising device • Sex stereotyping in advertising • Ben Shahn • Shampoo • Charles Sheldon • Cybill Shepherd • Brooke Shields • Shredded Wheat • William A. Shryer • Dennis Simanaitis • Isaac Merritt Singer • Singer sewing machines • Henry Slesar • Edward Featherston Small • Smith & Wesson guns • Smith Brothers Cough Drops • Courtland N. Smith • Jadyn Smith • Jessie Willcox Smith • Smithsonian Institution • Smokey the Bear • Soap • Louis H. Soule • John Philip Sousa • Southern Railroad • J.P. Spang Jr. • James Murray Spangler • Sponge Boots • "Sporting Girls" • Springmaid Fabrics • Springs Cotton Mills • Elliott White Springs • E.R. Squibb & Sons • Toni Stabile • Stanley's Snake Oil Liniment • Star Razor Company. • Edward Steichen • Gloria Steinem • Jane and Michael Stern • Stewart-Warner auto parts • Gordon Stille • Stockings • Stokes, Thompson & Co. • William B. Stout • Russell Stover • Levi Strauss • Robert Stuart • Studebaker automobiles and wagons • Gideon Sunback • Haddon Sundblom • Sunkist Lemons • Surgeon-General's Report • Swan soap • Swissair

T
Talon fasteners • Tanglefoot insect spray • Peter Taylor • Technology and advertising • Television • Henry Tetlow • Texaco • Texas • J. Walter Thompson agency • James Thurber • Cheryl Tiegs • Nannie Mae Tilley • Tin Goose • Jack Tinker • Miles Tinker • Toastmaster • Tobacco advertising • Toca-Cola • Tolson & Co., agency • Toni Home Permanent • Patrick J. Towle • Trade cards • Trademarks • TransAmerica insurance • Travel advertising • Travelers Insurance • Rosemary Trible • Tri-motor • Triscuit • John Trumbull • John Trytten • Turlington's Balsam of Life • E.S. Turner • Tuxedo tobacco • Mark Twain

U
Underwear • Uneeda biscuits [NABISCO] • Toni Ungerer • Union Pacific Railroad • United Air Lines • United States Rubber Co. [Keds] • Universal Food Chopper • Upham's Hair Dye • U.S. Army • U.S. Committee on Public Information • U.S. Food Administration • U.S. National Park Service • U.S. Navy • U.S. Postal Service • U.S. Public Health Service • U.S. Resettlement Administration • U.S. Surgeon General • U.S. War Production Coordinating Committee • U.S. Welfare and Relief Mobilization • U.S. Women's Army Corps [WAC]

V
John Vachon • Gilbert Vail • Gloria Vanderbilt • Vanity Fair • Vaseline • Velvet tobacco [Liggett & Myers] • Victor Talking Machine Co. • Vietnam Moratorium • Virginia Slims [Philip Morris] • Vitascope • Volkswagen

W
Susan Wagner • Walker Dry Goods • John Wanamaker • War bonds • A. Montgomery Ward • Andy Warhol • Chiclets] Warner-Lambert [Bromo-Seltzer • Washing machines • Water filters • Julian Watkins • David Weiss • Johnny Weissmuller • Welch's Grape Juice • Wells, Rich, Greene agency • Wellsworth • Western Electric • Thomas Whipple • Gordon W. White • Stephen F. Whitman • Whitman's chocolates • Grace Wiederseim • Ralph William Williams • Williams Shaving Soap • Willys Overland automobiles • Mrs. Winslow's Soothing Syrup • Winston cigarettes • Wire Wheel Corporation of America • Women and advertising • James Playsted Wood • Woodbury's Facial Soap • Baron George Wrangell • John W. Wright • Lawrence Wright • William Wrigley Jr. • Wrigley's chewing gum • N.C. Wyeth

X • Y • Z
Xerox copiers • Skelly and White Yankelovich • Yardley's lavender • Yellowstone National Park • James Young • Young & Rubicam • William Zinsser • Zippers • Zondervan Publishing House • Zubelda cigarettes