• Fast quad-core processor up to 1.5 GHz - Up to 1.5 GHz for quicker apps and smoother videos
• Beautiful 6" HD display - (252 ppi / 1280x800) with over a million pixels
• Front and rear cameras - Rear-facing 1080p HD camera and front-facing camera for video calls
• Free, unlimited cloud storage - For all Amazon content and photos taken with your Fire devices
• Massive selection of digital content - Enjoy over 33 million songs, movies, TV shows, books, Android apps and games
• Great for the whole family - Individual profiles for sharing books, games, apps, movies with family members. Plus Fire for Kids
• Stay connected and productive - Fast web browsing, and e-mail support. Plus, edit and view Office documents
• Prime members can stream thousands of Prime Video titles, and access over 700,000 titles and thousands of audiobooks
• All-new, one of a kind app store experience where thousands of apps, games and in-app items are 100% free -- including extra lives, unlocked levels, unlimited add-on packs and more

Rear-facing camera

Fire HD features a 2MP rear-facing camera that allows for high-resolution photos and 1080p HD video. The rear camera includes a wide-aperture lens, support for panorama, and High Dynamic Range (HDR) imaging. Our updated camera app also includes photo editing features and a new camera mode with film strip.

Front-facing camera

Fire HD tablets includes a front-facing camera that is perfect for Skype video calls and taking selfies to share via Facebook or e-mail.

Edit & share photos

Our beautifully designed photo app makes it easy to view your albums or watch personal videos. Sharing your photos couldn't be easier—simply tap on individual images to e-mail them to anyone you like. Editing photos on your Fire HD is easy—simply select a photo to begin editing.

Free unlimited cloud storage

No more worrying about storage space. Get free unlimited cloud storage for all Amazon content and photos taken on your Fire devices.

Unique profiles for each family member

Create unique profiles for up to 2 adults and 4 children so family members can share a tablet and still keep personalised settings such as e-mail and social accounts, home screen carousel, and even their own level in Angry Birds.

Share content with your family

With Family Library, link two Amazon accounts so you can easily access shared content and Prime Video benefits across all your Amazon devices.

Revolutionary parental controls with Fire for Kids

Fire for Kids allows parents to create a profile for each of their children and choose what books, apps, games and videos they want to give their kids access to. Also, it's easy to set daily limits for tablet use or restrict certain categories—such as games and video—while leaving unlimited time for reading. When children use Fire for Kids, it's like they have their very own personalised tablet.

Fire for Kids camera and Photo

Fire for Kids camera and photo software lets kids explore their creative side with fun editing tools like adding stickers and drawings on their pictures. Parents can easily print them to hang, choose to share with friends and family, or auto-save to Cloud Drive with free unlimited cloud storage for photos taken with Fire HD. As always in Fire for Kids, children are blocked from posting photos to social media.

Thousands of kid-friendly titles with Fire for Kids Unlimited

Fire for Kids Unlimited is an all-in-one subscription that brings together thousands of kid-friendly books, videos, educational apps, and games, featuring characters kids love like Thomas & Friends, Fireman Sam, Avengers, Mickey, Dora the Explorer, The Penguins of Madagascar, Shaun the Sheep, and many more. From just £1.99 per month with a one month free trial.

Read comfortably at night...

Blue Shade is an exclusive Fire OS “Bellini” feature that works behind the scenes to automatically adjust and optimize the backlight for a more comfortable nighttime reading experience. Simply tap Blue Shade on the quick actions menu to turn on this feature and enjoy your favorite book, news article, app, or any other nighttime activity without straining your eyes.

...without giving up a good night’s sleep

Recent studies by Harvard Health Publications have shown that evening exposure to blue light from electronic screens can suppress our bodies’ production of melatonin, a naturally occurring hormone. The suppression of melatonin can prolong the time it takes to fall asleep, which in turn can delay REM sleep and reduce alertness the following morning. Blue Shade gives you the option to fine-tune the color settings, with the device intelligently adjusting the color filtering so that at any color or brightness, the blue wavelength light is always sufficiently suppressed compared to other wavelengths.

Perfect for parents...

Fire for Kids is a service, built to help give parents peace of mind when it comes to tablet use. Parents can create a profile for each of their children and choose the content they want to give their kids access to. Fire for Kids is free on Fire HD and Fire HDX tablets.

Fire for Kids now includes Video. Shop for thousands of movies and TV shows and add them to Fire for Kids.

...And perfect for kids

When children use Fire for Kids, it's like they have their very own personalised tablet. The background colour and fonts change to a child-friendly design. Children only see the titles that have been selected for them and their most recently viewed titles are displayed on their Home screen Carousel. Children can even navigate to content using pictures based on characters or topics - for example "Cinderella", "Dinosaurs", or "Puppies".

Put learning first

Educational tools help put learning first with Fire for Kids. New, more advanced time limits allow parents to set daily educational goals for reading and playing educational games, while blocking entertainment content till the educational goals are met. Parents can also set different time limits for different days of the week, as well as set a new Bedtime so that Fire for Kids only works during the time of day you choose.

Immediate video start with ASAP

No more waiting for a video to buffer every time you hit "Play." ASAP (Advanced Streaming and Prediction) learns what movies and shows you like and gets them ready for you to watch. The more you view videos on your Fire tablet, the more accurate ASAP becomes, dynamically adapting to your viewing habits.

X-Ray for movies and TV

Powered by IMDb, X-Ray for movies and TV can instantly show which actors are currently on screen, jump to other movies in which they star and more.

Watch on the big screen

Fling movies and TV shows from your tablet to your big-screen TV using Second Screen. This turns your TV into the primary screen, freeing up your Fire tablet to provide playback controls, a customized display for X-Ray, or simply be a place to email, browse the web, and more while you watch a movie. Second Screen is available for Amazon Fire TV, PlayStation 3 and PlayStation 4.

Firefly

On your Fire tablet, Firefly can be used to recognize more than 59,000 movies and TV episodes, 29 live TV channels, and 30 million songs — in mere seconds. See in-scene cast or trivia for identified movies, or add identified content to your shopping cart.

Fire OS

With Fire OS updates you can quickly learn more about gameplay with Twitch. Twitch is the world’s leading social video platform and community for gamers. Also new, ComiXology provides recommendations from over 100,000 great comic books and graphic novels.

Share content with Family Library

Family Library links your Amazon account to that of your spouse or partner so you can easily share apps, games, audiobooks and books, and it now allows Prime members to share their Prime Video content. Access your family's content across devices—both Amazon devices and free Amazon apps for other platforms, including iOS and Android.

Find the things you love more easily

Fire OS is the best entertainment experience on a tablet with quick access to the things you do most. The home screen includes dedicated content pages for books, games, apps, video, music, audiobooks and Newsstand, making it quick to pick up right where you left off. Powered by Amazon’s recommendations engine, you can quickly browse books, movies, TV shows, music, apps and games suggested just for you.

No more waiting

With ASAP (Advanced Streaming and Prediction), Amazon movies and TV episodes are ready for you to watch instantly. ASAP dynamically adapts to your viewing habits. On Deck automatically downloads Prime Video (for Prime members) and the first episodes of Amazon Original Series while your device isn’t in use, ensuring that there is always something new to enjoy instantly, even when offline.

Apps that are actually free with Amazon Underground

Enjoy a one-of-a-kind app store experience where thousands of apps, games and even in-app items are actually free. Play great titles such as Inside Out Thought Bubbles, Jetpack Joyride, Monument Valley and Sonic Dash from developers such as Disney, Halfbrick Studios, ustwo, Sega and more.

Integrated on-device tech support

Screen Sharing brings Mayday-powered customer service to Fire tablets. Simply call Customer Service and Amazon experts can connect to your Fire tablet to co-pilot through features by drawing on your screen, walking you through how to do something yourself, or doing it for you—whatever works best.

Ultra-fast Silk web browser

Amazon Silk is a cloud-optimised web browser, exclusive to Fire devices. The latest version is faster and packed with new features. The Content Discovery feature provides helpful, contextual pointers to related topics while reading an article on the web. Other new features include private browsing, print support, and the ability to sync bookmarks, open tabs, and history between your Fire tablets and Fire phones

All your personal e-mail

The new e-mail app on Fire makes it simple to send e-mails, view attachments, group conversations by subject and sync contacts. The app provides full support for the world's most popular e-mail providers—Gmail, Outlook, Yahoo!, AOL and many more. Documents saved from e-mail on the tablet will be automatically backed up to Cloud Drive.

Facebook & Twitter

Fire tablets are fully integrated with Facebook and Twitter, making it easy to connect and share with friends and family. Sync Facebook photos, share quotes and passages straight from your book and more.

YouTube

Enjoy your favourite YouTube videos—discover, bookmark and view video content easily.

Enjoy and share

Relive your most memorable moments in stunning HD. Our beautifully designed photo app makes it easy to view your albums or watch personal videos. And sharing your photos couldn't be easier—just tap on individual images to e-mail them or to post them on Facebook or Twitter.

Import and edit

Fire makes it easy to keep your favourite photos and personal videos close at hand. Download your albums from Facebook or add photos and personal videos (up to 20 minutes long) to Amazon Cloud Drive from your PC, Mac or phone. Editing on your Fire is just as easy: simply select a photo to begin editing or use one of the many popular apps in the Amazon Appstore.

Free unlimited Cloud storage

No more worrying about storage space. Get free, unlimited Cloud storage for all Amazon content and photos taken on your Fire devices.

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