The Babyliss Pro Rapido Hair Dryer designed with a Ferrari motor and utilizes intelligent design to create a lighter-weight and faster drying hair dryer.  Ionic generator technology emits negative ions to eliminate frizz and seal hair cuticles.  

• Professional strength, long-lasting AC motor designed in collaboration with Ferrari 
• True Ion Generator helps eliminate frizz and seal hair cuticles for shiny, healthy-looking hair.
• Less than 1 lb 
• 2000W Motor for long lasting power and efficiency