SUPERMAN DAILY Advertisement
(DC - McClure Publications - 1939) 
 
This is Very Rare

They used the "1st Superman in costume" panel from Action Comics #1, page #1

 

With Action Comics #1 selling now for OVER three Million dollars, this amazing item is a stellar long term investment. This Very Rare 6th Superman Daily is highly prized for its fantastic graphics and story (by co-creator JOE SHUSTER and JERRY SIEGEL) that  Introduced SUPERMAN to a new audience that would eventually help him gain world wide popularity. 

The first 12 daily episodes tell the first and authentic Origin of SUPERMAN (as originally created by Jerry Siegel and Joe Shuster) prior to Action Comics #1 being created. In this Origin story both of SUPERMAN'S parents are introduced, as well as baby Kal-L (later called Clark Kent on earth). Here we find that Krypton is a huge planet with far greater gravitational pull then earth, making all of its inhabitants super beings. And when arriving on earth Jor-L knew his son would be even more powerful based on earth's much weaker gravity.

In the very beginning, Superman was just that: a Super man. He could leap an eight of a mile on earth and run with a speed greater than a train (about 75 mph). He also had thicker and more dense skin that protected him from a knife or bullets but by no means was he invulnerable, as "nothing less then a bursting shell could penetrate his skin". Meaning he was not bomb proof, gas proof, or even poison proof, so Superman could actually die in those very early days. He had none of the special powers he would later be gifted with as the years progressed that made him into the invincible character we all grew up with. 

Eventually Superman gained so many powers that he was totally invincible and had speed equal to the FLASH, so the villains of magic and especially Kryptonite were created, to at least create some weaknesses. 


Why this is so Rare:

Due to the very fragile nature of these newsprint pages, very few survived over the years. Unlike comic books these Daily episodes had no thick higher quality covers to protect them as the comic books did. Even a single day of exposure to sunlight would ruin them, and nearly every young boy would cut the stories out of their newspaper and glue them into a scrap book or tack them to their walls at home. Consequently, this very early Daily Advertisement is truly a Very Rare item today.


A bit of HISTORY:

Superman, created by writer Jerry Siegel and artist Joe Shuster, first appeared in 30 daily strips that they labored over for four years (from concept to finished work in 1934 - 1938). These daily strips were reworked several times in order to produce a hopeful comic strip star, with their final submission sent to McClure newspaper syndicate in the early Spring of 1938. They were rejected once again but the strips were literally sitting on the desk of the editor when Vincent Sullivan happened to come by looking for rejected material for the purpose of comic book ideas. The Superman strips were handed to him and he immediately knew they would be perfect for the new title he was working on, called ACTION COMICS.

Securing permission from Siegel and Shuster, the rejected newspaper strips were cut up and arranged on comic book pages. He had Siegel and Shuster create a few more panels to allow for better transition and asked them to create a cover. The result was Action Comics #1 (June, 1938). 

Action Comics #2 and #3 were created in this same way, being cut up from these rejected newspaper strips.

By the end of 1938 it was apparent that McClure syndicate had made a HUGE blunder by rejecting the SUPERMAN series and literally allowing DC Comics to take them for nothing (other than paying Jerry Siegel and Joe Shuster a paltry $130 to buy the daily strip art). In the fall of 1938 McClure acquired the rights to publish SUPERMAN as a daily adventure series, but they negotiated with DC comics instead of Siegel and Shuster, as DC thought that $130.00 paid to the boys gave them the rights of ownership (but that is another story).

A huge campaign was initiated by McClure touting the coming of Superman in their papers (these early ads are quite rare and valuable by the way) and on January 16, 1939 SUPERMAN’s first adventure strip was published. With a readership that eventually dwarfed the comic books, Superman became a national sensation. The daily strip series became extremely successful and by the Winter of 1939 SUPERMAN had been awarded a spot in the full color Sunday pages. The art and stories of these early newspaper stories are spectacular, showcasing some of Shuster’s best art by the way. 



Guarantee:

This SUPERMAN daily advertisement is unconditionally guaranteed to be fully authentic (NOT a reprint), printed in 1939

For condition, PLEASE read condition description above

 


Shipping in the USA:
** 3.99 to ship anywhere in the USA 1st Class with tracking label

*Shipping Outside the USA:
- Canada: For $8.99 I can ship this Air Mail with $60 insurance included.


- United Kingdom, Germany, Norway, Japan, Australia, Italy, Germany:
For $12.99 I can ship this Air Mail with $60 insurance included.

 

I always will combine ship to help save you on postage costs


Payment: Pay Pal Preferred

Packaging: I package each item extremely secure

Shipping: I will only ship by a TRACEABLE METHOD, i.e. USPS with Tracking or Insured Mail.

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