This is food coloring that we imported from France for use in French macarons at our bakery. The expiration date on the 50g jar is 7/8/2017. Deco-Relief Intense food coloring are indeed intense and a little goes a long way. Note that some colors appear much different in dry form than wet. For example, pistachio green appears orange in powder form, but is green when wet. Check out my other listings for additional colors to combine shipping costs.