The Beebo is a free hand bottle holder designed to enhance the feeding time for you, your baby and your family. The Beebo frees up a hand during these precious moments, giving you the ability to read a book to your baby, massage and caress your baby, or even enjoy family meals together. Perfect for parents who bottle feed with pumped breast milk or formula. Nursing moms have a free hand; now bottle feeding parents can too! *TIP WHEN USING THE BEEBO* - Make sure you have the Beebo positioned nice and high just below your shoulder. This helps to get the correct positioning for both bottle and baby. Please do not hesitate to contact us if you have any questions about using the product, or correct positioning. We are here to help!