Product Group:BOOK Format:Paperback Publication Date:12/07/2012 EAN:9780273756545 ISBN:9780273756545 Paperback:560 pages Publisher:Pearson Education Limited Product Dimensions:262 x 193 x 19 cm Product Weight:1 Kilos Condition:Brand New

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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