Product Description
"SATURDAY'S TOYS Presents..." an exceptionally rare employee newsletter from American Motors Corporation / Nash Rambler... known as the "Nash News"
Issued for August / September, 1955... announcing the new Nash exhibit at the AMC sponsored "Circarama" in Tomorrowland.
AMC had signed on in 1954 as one of the earliest sponsors of the new "Disneyland" television program on ABC. The new company had formed in early 1954... merging the Nash-Kelvinator Corporation with the Hudson Motor Car Company... becoming, to that time, history's largest corporate merger within the automotive industry. Upon the unexpected death of the founder, George W. Mason, the company selected George W. Romney (father of former Presidential candidate and Massachusetts Governor Mitt Romney) as the new president and chairman of the board. George Romney would serve in that role from October 1954 until he resigned from the company in 1962 order to enter the political arena with a successful bid to become Governor of Michigan.
As such, AMC's Nash Rambler division was a key sponsor of both the Disney television program and the new theme park in Anaheim, California with George Romney in attendance for the Grand Opening and Dedication of Disneyland on July 17, 1955... personally opening the new Circarama exhibit to the public at 8pm that evening with both Frank Sinatra and Sammy Davis, Jr. in attendance.
This oversized newsletter (10.75" x 14") is in pristine condition; perfectly preserved for over six decades.
The cover features a unique Disneyland / AMC logo along with the children at Disneyland's premiere running across the drawbridge of Sleeping Beauty Castle.
The newsletter is packed with early Disneyland photos (including a rare interior photo of the AMC / Circarama exhibit)... with a fantastic image of Walt Disney, Mickey Mouse, Donald Duck and Pluto at the Walt Disney Studio with their new 1955 Nash Ambassador Country Club. AMC would go on to provide several Nash Rambler cars for Disneyland, each with a custom-designed Disneyland logo on the doors of the automobile (the Nash Rambler Cross Country station wagon was featured in the Disneyland television program for the "Pre-Opening Report" that included driving on the river bottom of the "Jungle Cruise" attraction then under construction). George Romney is also pictured at the Circarama exhibit with H. Floyd Brown (San Bernardino Nash dealer) and Clarence & Elton Walker (partners in the new Nash dealership in Los Angeles).
Features eight pages and an additional printed insert detailing winners of the "Dollars for Demonstrations" contest for the company's sales force... competing for a four-day, all-expense trip to Los Angeles and Disneyland (or to the World Series, if they choose)... or for a "Hot 'n Cold" Dispenser or Kelvinator Air Conditioner... or for the "Roy Abernathy award" (future company president): a "fabulous Kelvinator Foodarama refrigerator.
Miss America of 1955, Lee Meriwether, is also pictured with a gift for her brother, Don: a new Nash Metropolitan car... and Art Linkletter is shown with a new Rambler won by a contestant on his "People are Funny" television program.
This is an captivating time-capsule of American life in the mid-1950's... worthy of the finest Disneyland archive of museum collection.
