The beginning of a new era
The new Alpha 7 combines with the advantages of a compact, mirrorless system professional properties of a traditional SLR camera. Sony sets new standards in digital photography with the Alpha 7. Because enthusiasts have been waiting for a mirrorless camera with full frame sensor, which offers demanding photographers all creative possibilities and fills in at the same time little more than a Palm, in vain until today. And because the new compact, mirrorless full frame cameras require new compact, lightweight and robust lenses, Sony Announces lenses for photo and video E-mount five new full frame with the two best in class among the system cameras. Including premium models from Carl Zeiss.

Uncompromisingly compact
If you shoot with heart and soul, want to can change all key camera functions with a push of a button or a contact of dials. Ergonomically perfect for index finger and thumb, 7 via a control dial on the front and on the back each have alpha. In addition, those, that's not enough, can operate the dial for exposure compensation on top of the camera. So the eye must not leave exactly the improved viewfinder with XGA OLED display on the optical axis, to make important settings during photography. If you like, can use also the generous 7.5 centimetres in diameter and also pivoting LCD monitor on the back. Compared with conventional SLR cameras the Alpha 7 by Sony brings together clearly all important camera functions in a small space. The exterior already indicates the performance of the camera.

Big heart
35 mm full frame is the magic word, which can be in raptures advised demanding photographers. Finally large sensors allow creative users significantly more leeway when shooting in any situation. In other words: You are the main components of each camera. The 24.3 megapixel sensor of the Alpha 7 is a guarantee for noise-free and extremely detailed images. Without optical low-pass filter, for using new technologies for light bundling and with bigger photodiodes he reached optical excellence. The new "on-chip design" can be the minimum gaps between individual pixels disappear. The sensor is optimally illuminated and thus ensures ideal conditions for expressive images. Despite exceptionally high pixel count, the noise remains pleasantly low.

Quick thinker
Given the large amounts of data that are recorded by the powerful full frame sensors is needed inside the cameras of a powerful brain which can handle all the incoming information quickly and accurately. The new BIONZ X processor can handle photos and full HD videos in real time. Natural colors and no noticeable noise are the quality features, the photos and videos in the best light present. Professional video features such as audio level and the uncompressed output of signals via HDMI to an external display or a mobile hard drive round off the services of the processor race cars.

Accurate analyst
Also thanks to the thought fast performance of the X of the BIONZ processor of new works "almost intelligent auto focus" with precision and speed. The new "hybrid almost intelligent AF" even "phase autofocus" connects the fast Alpha 7 "almost intelligent auto focus". The new "spatial object detection" algorithm processes the data of the two auto-focus systems so quickly that the autofocus is one of the Alpha 7 to the fastest variants among all full-format cameras. First, the "phase autofocus" with 117 AF points narrows the focus range in the scene. In the second step, the contrast auto focus with 25 control panels determines the exact point of focus. Particularly practical: On request, she focuses Alpha 7 at a portrait shoot on the eyes. Compelling portraits with perfect sharpness - guaranteed right there, where it should be. Even if the face is partly covered or turned away and therefore, not fully to be recognized by the camera, the eye remains exactly in focus. Particularly convenient:, The size of the spot AF can be adapted to the respective situation. The camera can high resolution pictures instantly on a 4 K ultra HD TV play. Triluminos technology appear the pictures not only in quadruple resolution of compared to full HD. Triluminos colour provides televisions by Sony in conjunction with the 4 K ultra HD BRAVIA natural, nuanced colours. Who wants to share his new photos directly via Smartphone or tablet that uses Near Field Communication (NFC) or Wi-Fi. Thanks to NFC, it is sufficient if Smartphone and camera touch, to include a direct connection. "PlayMemories Camera Apps" apps available, which expand the creative possibilities with the cameras effect filters and special editing capabilities are also some partly free and paid photo. The new "multiple exposure" app for example combines continuous shooting to a new image. The pre-loaded ' smart remote control "allows any Smartphone to remotely control the two cameras and make important settings directly from the mobile phone.

Sensor

• Sensor resolution: 36.8 mega pixels

• Effective photo resolution: 36.4 mega pixels
• Sensitivity to light: ISO 100-51200
• Sensor type: CMOS
• Sensor size: 35.9 x 24 mm

Lens

• Auto focus 

• Lens manufacturer: Sony

Display

• Screen diagonal (cm/inch): -/ 3 inch

• Screen diagonal (cm): 7.62 cm
• Diagonal screen size (inch): 3 inch
• Display TFT

Memory

• Possible file formats: JPEG, RAW + JPEG, RAW

• Appropriate memory cards: SD, SDHC, SDXC, memory stick PRO Duo, memory stick PRO-HG Duo, memory stick XC-HG Duo

Closure

• Max shutter speed: 1/8000 sec.

• Min shutter speed: 30 sec.
• Shutter modes: electronically-controlled focal-plane shutter vertical running

Flash

• Flash settings Flash off, auto Flash, fill-in Flash, slow sync, 2nd curtain synchronization

• Red eye correction 
• Viewfinder
• Dioptric correction area dpt-4 to + 3
• Functions
• Panorama function 
• Continuous shooting mode 
• Self timer 
• Night shot function 

Video

• Video system: Full HD

• Video formats: AVCHD, MP4

Interfaces

• Connections: 1 x HDMI

• Near field communication 
• WI-FI 

Housing

• Interchangeable lens version 

• Lens mount: E-mount

Battery

• Battery - / rechargeable battery type: NP-FW50

• Battery life in pictures: 270