UNITED MOTORS SERVICE

EXCELLENT CONDITION PORCELAIN SIGN

SIZE: 16.5" ACROSS - 11" TALL

HEAVY DUTY 18 GAUGE STEEL REPRODUCTION

MADE BY: UNKNOWN

AGE: UNKNOWN

DESCRIPTION:

CLASSIC SIGN FOR YOUR HOME OR GARAGE

BRIEF HISTORY: 

United Motors Division

Media


Date

ca. 1929

Location

Unknown


Durant appointed
 Alfred Sloan, who had been president of Hyatt, as president of United Motors. Sloan subsequently led the acquisitions of Harrison Radiator and Klaxon Horn, and organized United Motors Service to sell and service the entire line of products nationwide.Billy Durant incorporated United Motors in 1916 to consolidate his acquisitions of several small automotive component and accessory manufacturing companies: Hyatt Roller Bearing Company(anti-friction roller bearings), New Departure Manufacturing Company (ball bearings), Remy Electric Company (electrical starting, lighting, and ignition equipment), Dayton Engineering Laboratories Company, known as DELCO (electrical equipment), and the Penman Rim Corporation.

United Motors was originally independent of General Motors, selling to all manufacturers until 1918, when the company was acquired by General Motors. United Motors continued to operate essentially as it had before, but was now a division of GM, with all of its production devoted to GM's brands. Alfred Sloan continued as the division manager, which carried with it a GM vice-president title and a position on the GM board.

--Josh Davidson 14:56, 22 December 2007 (MST)