Birthplace of Nike
The Nike company took its first steps here in Eugene - Springfield. Former Olympian and University of Oregon Track Coach Bill Bowerman created a waffle-iron fashioned rubber-sole running shoe, and teamed up with then, middle-distance UO runner Phil Knight to refine and market this new running shoe.
Nike, Inc. was established in 1968, named after the Greek goddess of victory. This partnership ignited the largest sports and fitness company in the world.
Visit Nike Eugene at Oakway Center, and neighboring Eugene Running Company, which both feature museum-like collections of TrackTown USA memorabilia.
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