Description:
Original vintage poster published by Michelin to promote sale of their bicycle tires. Depicted in this poster is a finely detailed illustration of a bicycle with the classic Michelin man pointing to the tires. Bibendum, commonly referred to in English as the Michelin Man, is the symbol of the Michelin tire company. Introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand, Bibendum is one of the world's oldest trademarks.
The name Bibendum is derived from Nunc est bibendum (Now is the time to drink), the first line of one of Horace's Odes. He is also referred to as Bib or Bibelobis.
Bibendum was depicted visually as a lord of industry, a master of all he surveyed, and a patriotic expounder of the French spirit. In the 1920s, Bibendum urged Frenchmen to adopt America's superior factory system, but to patriotically avoid using the "inferior" products of those factories.
At the bottom can be seen the words “pneumatici velo” Pneumatici meaning Pneumatic, and velo meaning bicycle in French.

Margin Text (Printing Company):
"Mod. 1200"
"Arti Graf. F.lli BONETTI - Milano"

Very rare poster, especially in this condition. Displays beautifully.

Condition and dimensions:
This poster is in mint condition! No tears, no edge wear, no creasing, no foxing. Clean and vivid colors! (please review photos). This poster has been conservation backed on acid-free paper and canvas and is ready for framing.

Including the canvas the poster measures 21 x 28.5 inches (53.34 x 72.39 cm)
The original poster without the canvas measures 19 x 26.5 inches (48.26 x 67.31 cm).

International buyers have a shipping choice between USPS First Class Mail International or USPS Priority Mail International. 

Both methods will have tracking info but ONLY USPS Priority Mail International includes insurance coverage.