Cycling is a healthy, efficient and environmentally friendly, it can be a form of exercise, transportation and/or a leisure activity. These are all positive aspects and genuine reasons for choosing cycling as an activity. However the human body was designed for walking, running, jumping, etc, it was not made for pedalling, holding handlebars or sitting on the saddle. This is where Body Geometry products come in; they are scientifically developed and proven to improve performance and comfort for a better ride.