Founded in 2002 with the mission to provide “The world’s finest cashmere, sensibly priced and expertly crafted into beautiful, modern styles to make you feel special and look terrific”, Pure Collection has become one of the largest cashmere-focused brands in the world. Working closely with goat herders in Mongolia to achieve 100% sustainable cashmere production across their ranges. The brand maintains a proud sense of heritage and tradition, whilst embracing the new, using modern dyeing and manufacturing processes to create exciting colours, effects and weights with their yarn.