These June and July blooming flowers really pop in a vivid magenta colour.  They are biennials or short-lived perennials.  They are winter hardy down to zone 4.  Their lambs-ear type foliage is soft grey-green.  These tolerate dryness very well and do best in full sun. They grow as low leaves when not in bloom and the stalk grow approximately 3 feet tall, the tallest I had was 40 inches.

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