You are looking at a brand new genuine BMW Bluetooth Apple iPhone 4/4S media snap-in adapter for the following BMW models shown below. If you have an Apple iPhone 4 this is the media adapter that will work for you.

This adapter is compatible with:

E81 E82 E87 LCI E88 1 Series

E90 LCI/E91 LCI/E92 LCI/E93 LCI 3 Series

F30 F31 F34 3 Series

F07 5 Series GT

F10/F11 5 Series

F12 6 Series

E84 X1

F25 X3

E70/E70 LCI X5

E71/E72 X6

F01/F02/F03/F04 7 Series

E89 Z4