Above all else, taking pictures should be fun! The Fun & Innovative collection celebrates two core principles which are echoed throughout the COOLPIX line. Taking a different spin on taking pictures, each camera is unique from the next.

If you spend more time hanging from belay lines than waiting in club lines, if a snowy forecast makes you grin ear to ear, if you measure your weekends by bumps and bruises, meet your next favorite piece of gear: the waterproof, freezeproof and shockproof COOLPIX AW110. Built as rugged as you, the COOLPIX AW110 captures your extreme moments as mind-blowing photos, Full HD 1080p videos and ultra-smooth slow motion sequences. With built-in Wi-Fi for instant sharing, a full-featured GPS with mapping, Points of Interest and Electronic Compass plus all the imaging power of a Nikon, you can finally bring home the rush of going big.

The COOLPIX AW110 can handle all that Mother Nature can throw at it. Take it diving to depths of up to 59-feet. Shoot at temperatures as cold as 14° F. And don't sweat drops of up to 6.6 feet. Whether it's in your hand, mounted to a surfboard, clipped on a backpack or attached to a scuba tank, every twist, splash, dive and crash can be recorded in both still and Full HD 1080p movies. Plus, Nikon's Action Control brings fast and easy operation to gloved hands. The COOLPIX AW110 lets you capture every thrilling moment from inside the action—not the sidelines.

The COOLPIX AW110 makes it easier than ever to share beautiful views of your world.Take a great shot and instantly send it to your compatible smartphone, tablet or any Wi-Fi device. Then use your smart device to email it, text it, or upload it to your favorite social networking or photo album sites—share it the same way you normally share online. Your friends and family will be amazed by the shots you share!

Built-in GPS, mapping, Electronic Compass and Points of Interest (POI) for creating amazing photo journals

Relive the excitement of your travels in a whole new way. The COOLPIX AW110 records the exact location of each shot you take, so you can follow the path of your adventure and every stunning view along the way! Share your journeys on Google Earth, Google+, and other social networking sites, or with the included Nikon View NX2 software. Built-in mapping and Electronic compass also help you navigate unfamiliar destinations, and Points of Interest (POI) show you nearby photo-ops like scenic lookouts and historic landmarks. The COOLPIX AW110 is the ultimate trave