x Bringing Japanese style to life in a miniature but mighty fashion, Momiji dolls have acquired a global following since their release in 2005. They’re coveted, collected and shared by Momiji addicts around the globe. In the base of each Momiji doll, there’s a teeny folded card to write your own message, dream or wish. Momiji are small, brightly coloured, hand-painted friendship dolls. Inspired by fashion, modern Japanese street style.  Momiji dolls are vibrant and edgy and offer a unique way to express friendship and little kindnesses. Momijii is about filling life with memories and messages. Each doll has an individual personality and name and things that they like. They are also accompanied by a little saying that is usually a bit jumbled but adds to their cuteness and appeal x