From the company regarding it's history:
CROSS COLOURS is the first clothing brand created for all Americans with a street point of view. Embraced by the rising hip hop movement, the brand’s premise CLOTHING WITHOUT PREJUDICE and slogans like EDUCATE 2 ELEVATE, STOP THE VIOLENCE and LOVE SEES NO COLOR made it iconic and fueled its meteoric rise, with support from top artists and celebrities such as Snoop Dogg, Tupac, Run DMC, Dre, TLC, Will Smith, Magic Johnson, Shaquille O’Neal, MC Lyte, Kathy Ireland, Jamie Foxx, Paula Abdul, Mary J. Blige, Stevie Wonder, and Muhammad Ali.
