The name Maurice Lacroix stands for decades of experience in the production of high-quality watches. In 1961, Zurich-based Desco von Schulthess AG acquired an assembly facility in Saignelйgier, a town in the Canton of Jura, where it produced private label watches for the national and international market. In 1975, the company laid initial foundations for its successful corporate history by introducing its first watch under the name of Maurice Lacroix in Austria. The brand was launched on the Spanish market a year later and, after another four years, the company founded its own sales organization in Germany. Then, two decades after launching its first watch, the company successfully entered the US market in 1995. In the fall of 2001, Maurice Lacroix S.A., previously a division of Desco von Schulthess AG, became an independent legal entity, thus generating ideal conditions in which to achieve its ambitious international growth targets.

Today, Maurice Lacroix, which has a total of 250 employees worldwide, is one of the most successful Swiss watch brands, both nationally and internationally, and is represented in more than 4,000 specialist shops in 45 countries all over the world. The company, one of the few independent Swiss watch manufacturers, has already established itself as a market leader in Germany in the upper middle-price segment, while in the USA the brand is one of the most dynamic in the industry.

Maurice Lacroix has faith in Switzerland as its production location.Over the years, Maurice Lacroix has made significant investments to expand Queloz SA, a case manufacturer that it acquired in 1989, and its assembly facility in Saignelйgier, and has made every effort to continuously keep the technology up-to-date. Investments were not restricted to infrastructure but were also made to optimize all internal processes. The assembly facility - together with the training and information center opened in 2001 and the extension completed in January 2002 - is currently one of the most modern in the industry. The company thus put itself in an ideal position to use these state-of-the-art ateliers to design and put together its watches with a great deal of passion and precision. Around 150,000 top-quality timepieces now leave the Saignelйgier facility each year and are distributed to customers all over the world."

With the Masterpiece serie, Maurice Lacroix created a unique serie of watches. The Masterpiece serie really helped Maurice Lacroix establish themselves a name in watchmaking in a relatively short time-span. The "Spiritual" father of the Masterpiece serie is Renй Baumann. Some Masterpiece watches are equipped with historical  movements in limited editions. Movements like the Valjoux 23, the FHF 29, Venus 188, Unitas 6376, AS5008. Other Masterpiece watches uses modern-day Swiss made movements that are optimized, modified and refined. Once completed Maurice Lacroix renames these movements. Most of modern-day complications can be found back in the Masterpiece serie. The Calendrier Retrograde 18K/st version came onto the market in the autumn of 2000.

1984 or 1985 would mark the end of Unitas. By that time production of Unitas was limited to just three different blanks. They included the 6498 pocket watch movement, manufactured as early as 1967. Unitas managed to survive relatively unscathed the turmoil unleashed by the quartz revolution. But rationalization called for their integration into the product line of movement maker ETA. The Unitas 6498 is a so called Savonette design movement, in which the winding stem is perpendicular to the line joining 12 o'clock at the dial and the seconds pivot (so the small second hand is fitted at the 6 o'clock position). The Unitas 6497 on the other hand is a so called Lйpine or open face designed movement. In this the small second hand is fitted in the axis of the winding stem (mostly at 9 o'clock)