Brand New NEXT Official Team GB London 2012 Olympic Games Scarf 

 90cm X 90cm

Flying the flag: Five-time Olympic gold medal rower Sir Steve Redgrave, Olympic silver medalist Sharron Davies and gold medal para-equestrian Lee Pearson unveil the two designs of scarves at the Saatchi Gallery in London yesterday
Unpatriotic: The official Olympic scarf for London 2012 (above) will be made in a Next factory in India

Next are proud to present the historic Must Have Item for the 2012 Olympic Games – a stylish scarf. 

However you wish to wear it, the Must Have Item is more than a piece of attire. It is a piece of British history, a memento for you and of one of Britain’s greatest teams. 

It has been designed as a tribute to Team GB and this is reflected in the nine hundred athletes that are shown on the scarf. The detail and preparation that has been applied to the scarf represents the detail and preparation that every athlete puts into their training throughout their lifetime. 

Thousands of symbols create an overall picture of the powerful Team GB lions head. The 60 hands within the design signify one for each of the million supporters. The 900 hearts, figures and stars are for the athletes we love, the athletes themselves and to show each one is a star. 

Every scarf will have the XXX symbol to proudly show Great Britain is the only country to ever hold three Olympic Games. 14 Paralympic lion heads will humbly sit among the design to state the 14th Paralympian games that this Must Have Item celebrates too.

 This multi lingual scarf, appeals to everyone who wants to be involved within the Games, regardless of their nationality or heritage.  All four countries that make up our nation are embodied within the design by a British Rose, Welsh Daffodil, Irish Flax Bush and Scottish Thistle.

 More frequently used symbols such as telephone boxes, minis, London taxis and London buses all help create a sense of location, while not forgetting the M1 to show that this Olympics is involving the whole country.

 All Olympic sports are represented in the scarf design. This is shown through figures running or fencing, cycling and rowing. It might be an archery board or sailing boat. Each and every sport can be viewed in the scarf, as each and every Olympic sport will be taking place in Great Britain.

 For those you who like a challenge there is one map of Great Britain hidden in the complex design. See if you can find it!

 The Must Have Item can either be a fashion accessory, a great piece of artwork or even a fun game to play. But whatever its use it is a piece of history to keep and something we can all be proud to wear.