Mattel emulated Toy Biz' Marvel Legends Build-A-Figure concept with the DC Universe Classics line, which featured "Collect and Connect" with five (and later, six) separate figures including pieces to build one of DC's larger characters. Variant versions of figures include the same piece as the regular version. Collect and Connect figures are at least 25% larger than the regular figures in the wave.[4]The Marvel Legends line is a spin-off of the Spider-Man Classics line also produced by Toy Biz. At its inception in 2002, the Marvel Legends line took over the clamshell packaging and the included comic book that had shipped with the Spider-Man Classics line. The first Marvel Legends series included representations of the Hulk, Captain America, Iron Man, and Toad.Beginning January 1, 2007, Hasbro was the new license holder of the rights to produce toys and games based upon the Marvel Universe, while Toy Biz was renamed Marvel Toys. The new Hasbro packaging did not include a comic. In recent years, production on the Marvel Legends line slowed down to the point that it was rumored it would be cancelled, but Hasbro employees revealed at the 2010 San Diego Comic-Con that due to fan requests and upcoming movies based on Marvel characters, the line would be making a comeback in 2012, and in January 2012, Marvel Legends returned to store shelves.[1] At the 2013 San Diego Comic Con, Hasbro announced Marvel Legends would be re-branded into lines specifically for the Marvel Cinematic Universe.
From the beginning, the Marvel Legends line has used the "chase" concept to introduce figures based on less popular or recognizable characters. These got their nickname by being shipped in fewer quantities than the rest of the figures, thus causing collectors to chase after them. Eventually, rather than entirely new figures, the chase concept was limited to variations (such as an alternate head or a different color scheme) of a figure released in that same series. These figures became high in demand by collectors.
In 2005, Toy Biz introduced the "Build-A-Figure" (referred to as a "BAF" in the collector community) to the Marvel Legends line, starting with series 9. Each figure in the series was packaged with a piece of a larger figure—in the initial case, a 16-inch (410 mm) tall figure of Galactus. A consumer who bought each figure in the assortment would then have all the complete components to assemble a character unavailable in individual packaging.
The concept was re-employed in the tenth Toy Biz series, where each figure was packaged with a piece of a mutant-hunting robot known as a Sentinel. Additional BAFs would includeApocalypse, Onslaught, Giant-Man, Mojo, MODOK (From Toy Biz), Annihilus, Blob, Brood Queen, Red Hulk, Sandman (Spider-Man Trilogy Limited Edition), Ronan the Accuser (Fantastic Four Limited Edition), Fin Fang Foom (Hulk Limited Edition), Ares, and Nemesis (From Hasbro).
With the release of the Giant-Man BAF, Toy Biz packaged smaller parts with each character, requiring 10 figures to be purchased to create the BAF (including one of the variant figures).
Starting with the Onslaught BAF and continuing with the Mojo and MODOK BAFs, Toy Biz returned to the six-piece formula. Hasbro continued the six-piece formula with the Annihilus BAF in its first series, and temporarily moved to an eight-piece formula with the Blob BAF in its second series, but switched back to the six figure format in series 4.
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