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Strategy Synthesis (Hardcover)

Description

De Wit & Meyer's distinctive, multi-perspective approach has helped thousands of students and professionals around the world develop into critical and creative strategic thinkers. By carefully guiding readers through a variety of perspectives, De Wit & Meyer show how, more than ever, effective strategy requires the ability to consider strategic issues in many different ways. To encourage creative strategic thinking, De Wit and Meyer contrast the most important approaches and outline the major issues and differences of opinion. Managers are challenged to combine the strengths of these approaches into their own strategy synthesis.

Authors: Meyer, Ron, Wit, Bob De
EAN: 9781408032237
SKU: ST1408032236
Binding: Paperback
Publisher: Cengage Learning EMEA

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