Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don't see, when they look, and why.

Dr. Jakob Nielsen ist Mitgründer und Leiter der Nielsen Norman Group. Das Nachrichtenmagazin U.S. News & World Report bezeichnete Nielsen als "den weltweit führenden Experten für Web Usability". Er ist Autor zahlreicher Bücher, die in 22 Sprachen übersetzt wurden.