K-Way Jacket LE VRAI REMAKE 197 Mid Man Woman

K-Way History

K-Way® Rain is the quintessential classic to contemporary, technological, functional and colorful. In addition to historical jackets with heat-sealed zippers, resealable in his pocket and made water-resistant and windproof, warm and breathable, the collections also include clothing and fashion accessories, which maintain the same characteristics of practicality and functionality.
The History - The K-Way® brand was founded in 1965 , in Paris. During a day of bad weather, the merchant of Léon-Claude Duhamel observes passers clothing bundled up in heavy wet clothes, your hands are awkward to hold umbrellas. Hence the invention: to create a waterproof object to always keep with you, but that is neither umbrella nor waterproof. The result is a revolutionary jacket - lightweight, comfortable and fully waterproof - which, in good weather, it folds into a handy pocket-pouch and binds around her waist. The product is now launched on the French market and the first year of marketing is booming: 250.000 units sold. The seventies are characterized by the partnership between the K-Way® and various ski teams brand. In 1990 the brand was bought by Superga and - in 1993 - goes to the merchant bank SO.PA.F. In 1999 it was acquired by the Milan Multimode Network. In February 2004 K-Way® becomes part of the BasicNet Group's brand portfolio. The notoriety of the name today is such that K-Way® is one of the few brands, definable "ultranotori" according to the law, in the dictionary of the Italian language.