"Vintage Original Advertising From Daily June Newspaper From Evansville, IN (USA)"

Small size: measures about 2 " wide x 2 7/8" tall

!! RARE ! !

Incredible Scarce Original Period Graphics Ready To Frame & Display!!!

Some Background: In 1912 the company introduced it was the very first innovative product in decades, Koveralls, playsuits for children designed by Simon Davis, the son of tailor Jacob Davis, who had followed his father into the business. Advertised widely, Koveralls became the first Levi Strauss & Co. product to be sold nationwide, helping the company to an eventually break out of its regional market. The coming of World War I, and the boom in production for the war, have little or no impact on Levi Strauss & Co., since the company held no government contracts. Its riveted denim goods were sold only to the western laborers for whom they had originally been manufactured, and resale of eastern goods accounted for twice the sales of goods made at the San Francisco factory. Slowly, under the hands of the aging Stern brothers, who were resistant to change, Levi Strauss & Co.s enterprise was losing ground

In 1915, the overalls win a “Highest Award” at the Panama-Pacific International Exposition in San Francisco. LS&CO. began to buy denim from Cone Mills in Greebsboro, North Carolina. The Modern Levi’s Jeans began to appear mainly after 1920, and experiences increasing the growth during world war 1 when it became an essential for the defense personnel. They got good Levi’s jeans to wear in summer, winter, and all 4 seasons which protected them from different climate. The organization grew in thirty years to include a sales force of more than 22,000, with 50 plants and offices in the 35 countries around all over the world.

A web image of an authentic & Very Rare pair of "Koveralls"(Shown for background information & Obviously not offered here!)

FREE COA !!

A Representative COA

Ken & Judy's -Serving Collectors & Historians Since 1979!