COLOR SO BRILLIANT, IT INSTANTLY RESTRENGTHENS HAIR WITH UP TO TWICE THE SHINE. 

NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex 

Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed!

Hair with up to twice the shine

100% replenished and restrengthened hair

Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos

IT’S EASY! Three simple steps to brilliant color—consultation, formulation, and application.

ITS PREDICTABLE… RELIABLE… AND UTTERLY STRAIGHTFORWARD! A full spectrum of 

perfectly balanced, intermixable pre-blended shades allows you to deliver 

straight-from-the-tube (or bottle) color perfection—every single time.

IT SMELLS AMAZING! LumiShine is formulated with Joico’s exclusive Gentle Fresh 

Fragrance technology, a patented combination of molecules that helps neutralize 

airborne ammonia and envelopes your color service in fresh, soothing notes of 

bergamot, iris, and sandalwood. Client comfort is off the charts.