REVELL MODELS 1985 Toy Fair Catalog

Pages 110 (models booklet)

Key Brands or Features of this Catalog:

Fabulous and highly details images of Revell's assortment of model kis for this year!

Aircraft, Military, Space Vehicles, Space Shuttle, Automotive, Trucks & Trailers, Motorcycles, Ships (Historic, Military, Sailing), Science and Education (Visible Man & Woman), Snapkits, Licensed Products (Robotech, Dune), Fun Kits and it's Quick Color Paint Program.

Of note for kit releases: A Firearms (vintage pistols) assortment, The Goodyear Blimp, Wells Fargo Stage Coach set, Dune Movie kits, Kits based on Hasbro's Transformers Toys, Robotech (11 pages! Though many of these sets were actually Gundam Mechs) also of note, 3 pages of import kits for the UK. 

Details of this offering:

In an unprecedented listing event, a toy industry veteran is releasing his collection of hundreds of Toy Fair Catalogs from dozens of prominent Toy Vendors. Many from companies who no longer exist. This release primarily covers a period between 1984 to 1994 with a small lot of catalogs dating back as far as 1966. Nearly all of the catalogs listed were obtained in person during the Toy Fair event of the year documented then stored.

This period of time features the introduction of some of the industry’s most successful action figure, doll or game brands such as: Transformers, GI Joe, Teenage Mutant Ninja Turtles, Ghostbusters, Care Bears, My Little Pony, Cabbage Patch Dolls, Thundercats, Trivial Pursuit, Micro Machines even ‘80s Tech, Robots and Video Games.

About the American International Toy Fair and Toy Catalogs

Toy Fair is the biggest Toy trade event and held annually in mid February in New York City. All the major toy vendors and distributors present their newest brands and inventions to retailers and the media. The event is not open to the public. Historically, while most toy companies had samples of most of the year's newest toys on display within their showrooms, visitors were given catalogs, flyers, pricelists, order packets or other take-always. As Toy Companies moved into the 21st Century, the advancement of technology reduced the need for such lavish publications. Many vendors stopped producing such catalogs altogether over time.

There is historic significance in many of these kinds of booklets.

Between the 1980s and early 1990s many of the smaller yet significant toy companies were purchased or merged with other small to midsized companies. By the mid 1990s many of these remaining companies were finally purchased and absorbed by one of the big two, Hasbro or Mattel.

Examples:

Hasbro has absorbed: Kenner, Tonka, Galoob, Playskool, Coleco, Parker Bros, Milton Bradley, Selchow & Righter and Tiger Electronics

Mattel has absorbed: Fisher-Price, Matchbox, Tyco, Ideal and View Master