It's not classy or subtle, but this domain name is memorable and eye catching. Uses might be a site showcasing spectacular examples of stupidity, or an email forwarding service - firstname.lastname@example.org, for example. Or even an alternative to .sucks - brandname.are.asshol.es or just brandname.asshol.es.
Purely for example - http://paypal.asshol.es for no particular reason.
I'm sure that someone with more imagination than me can come up with other brilliant uses for this domain.
I am open to offers, so get in touch.