Black soft cotton t-shirt made to promote Sega’s sponsorship of MTV’s R&B show ‘The Lick’ around the time of the UK launch of Dreamcast in 1999. V-neck with MTV label in the collar. ‘The Lick/Dreamcast’ logo is printed in shiny silver. Back of shirt is blank. Sega/MTV sponsorship deal is mentioned in this Marketing magazine article from August 1999. http://www.marketingmagazine.co.uk/news/68559/Stop-Press/?DCMP=ILC-SEARCH

55cm armpit-to-armpit

68cm shoulder to hem

Check my other auctions for lots more vintage video game clothing items.

T-shirts vary in size a lot so I’ve measured them from armpit to armpit and shoulder to hem. Please use these measurements to judge whether the shirt is the size you want, instead of what the label says.

I send everything by recorded post to guarantee safe arrival - check my feedback to see happy customers! Overseas bidders welcome - will calculate the cost of recorded post to overseas locations by Royal Mail. Please pay by PayPal only.

Let me know if you have any questions!