Italy

Product Advertising Poster Stamp

Poster stamp depicting hunter and dog, advertising Fides brand Italian cognac. This image has been seen in advertising for this wine as early as 1905, but the artist is unknown to me.
    In response to the 1889 damage done to Italian viniculture due to a parasite, noted Gioia del Colle landowner Paolo Cassano planted many new vineyards in the late 19th century. In his farmhouse, in Cazzarole district, in front of the current highway, he built a small distillery, where he began producing cognac. During the marketing phase of the finished product was the collaboration of two companies in Milan: Le Distillerie Italiane and the company Ermenegildo Castiglione.

    The enthusiastic response, including the awards received in America (Chicago, 1892) and in Italy (Milan 1893), prompted Cassano to buy an old mill, located to the left on the road leading to Santeramo (now home to LUM), where distilled products were produced using more modern machinery. Even today on the front wall of the building can be read: PAOLO CASSANO DISTILLERIE.

    In 1905, Cassano acquired the property of new premises, in front of those purchased earlier, to expand liquor production. On a facade of this establishment you can read the following inscription: FIDES COGNAC ITALIANO. This distillate found appreciation not only in Italy, but also in many parts of the world, so much that it was exported to France, Germany, Yugoslavia, Greece, Turkey, Hungary, Poland, Romania and North Africa and achieved numerous awards and awards in some national and international fairs such as London, Liège, Paris, Turin, Rome, Naples, Leipzig and Buenos Aires.

The stamp is F/VF, OG, NH.

Approximate Image Size: 28 x 42 mm.


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After 35+ years I decided to retire from being an active Cinderella Stamp dealer. Most of my working inventory plus backup stock was sold at public auction. However, I have retained some material that I will be offering for sale. In addition, I have some "new" material that was mixed into lots I have bought for my own collections. I will be listing some of the material in my eBay store at fixed prices. I will also be offering some material at auction, either as single items or mixed lots. There will be many bargains available. There will be large and small lots, some containing similar material, some containing a random mixture, and some containing only one or a few items. The condition will be mixed, but none of the lots will be just accumulations of damaged or faulty stamps (unless specifically listed as such).


Items in stockpage or larger lots may be removed and repackaged into glassines to save on shipping costs.

A Note about Poster Stamps and Gum: Because many poster stamp collectors are primarily interested in the image on the stamp, the absence or presence of gum on the back is of little concern. If no mention of gum is made, then there may or may not be gum present. If you are only interested in poster stamps with original gum, please inquire before bidding. Actual condition issues (that are not apparent from the scan) WILL be described.

A Note about "Stock Images": Occasionally I will have more than one example of an item in inventory. Rather than scan each one individually, I may use the same image for multiple examples of the item. If that is the case, the item supplied will be in substantially the same, or better, condition than the image. Any such items will have the words: "STOCK IMAGE" at the end of the description.


Keywords: cinderella poster stamps vignettes vineta reklamemarke samlermærke advertising exhibition exposition seal label erinnofilo mærkat chiudilettera
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