Vintage Original Rouge Baiser Brand Profile Advertising Poster


Up for auction ORIGINAL advertising poster, Vintage Make-up Rouge Baiser Brand Profile Advertising Poster


Measurements:

19'' x 19'' with frame

16'' x 16'' image

Weight: 5,15 Lb unpacked

The poster professionally framed in black wood lacquered shadow frame

The poster is in used but good condition and has no pin hole.

Poster comes framed, glass covered and ready to hang.

Sold AS IS ~ please refer to all pictures prior to bidding


Fast-forward to today from Cosmetics history of Rouge Baiser brand profile advertising print :

Artwork Renè Gruau or ??? Are you had seen the image of a red-lipped woman wearing a blindfold before? In 1949 famed fashion illustrator René Gruau created the iconic image of the blindfolded woman with red lips for Rouge Baiser brand

It was a good old print vintage makeup ads


Rouge Baiser was launched in 1927 in Paris by a French chemist named Paul Baudecroux. It's a long-gone brand, it's not sold in the U.S., but Rouge Baiser is well in other countries - France and Italy

Several prominent illustrators worked on the ads on the Rouge Baiser campaigns , including André Edouard Marty,

Pierre-Laurent Brenot, known as the "father of the French pin-up":

Carl Erickson (a.k.a. Eric), who was more well-known for his work with Vogue and Coty:

But in 1949 famed fashion illustrator René Gruau created the iconic image of the blindfolded woman with red lips ( You might remember Gruau from his work with Dior)

He came up with several equally chic variations for the brand as well.


Rouge Baiser is sold only in France and Italy. It was acquired in 1994 by the Deborah Group, an Italian company that dates back to 1903. To celebrate the 80th anniversary of the brand, in 2007 a series of lipsticks featuring Gruau's illustrations was released in France, called "L'Authentique" (not Rouge Baiser)

Unsurprisingly, "L'Authentique" was the preferred lipstick of the ever stylish Audrey Hepburn in the '50s.

Rouge Baiser was then launched in Italy in 2012 with the same outer packaging for a few of its lipsticks.


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  • Item L 4 L/F1-23

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