Deb Zeiner was introduced to fishing by her dad and spent her younger years fishing with him. In additon to being involved in the tackle business, Deb is an outdoor writer and spent over a decade fishing competitively.
Jim Zeiner, Jr. grew up in the business and spent many of the early years on the other end of a seine with his dad and making Magic CheeZe, a bait developed
by Jim Sr.
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