Further Details
Title: What Clients Love Condition: New Subtitle: A Field Guide to Growning Your Business Author: Harry Beckwith Format: Paperback ISBN-10: 0446556025 EAN: 9780446556026 ISBN: 9780446556026 Publisher: Grand Central Publishing Genre: Business & Finance Release Date: 02/12/2010 Description: In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'.
WHAT CLIENTS LOVE also reveals the very nature of a service and why the phrase 'pushing the product' itself begins to suggest why this more aggressive approach fails, since you cannot 'push' a relationship, as people know from their failed attempts to do so in non-business situations. Language: English Country/Region of Manufacture: US Item Height: 190mm Item Length: 124mm Item Width: 17mm Item Weight: 230g Release Year: 2010
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