In July 2016, Britney Spears launches Private Show, the 20th fragrance in her collection and the new "pillar" scent (after Curious from 2004, Fantasy from 2005, Believe from 2007 and Radiance from 2010). The new fragrance represents an expression of her love for dulce de leche, white flowers and iced coffee.

"Private Show celebrates one of my biggest passions -- dancing! It is inspired by the electric energy I feel when I’m performing, whether during rehearsals or on-stage during my show. I wanted my fans to have an uplifting, sexy scent that empowers them to achieve their dreams!” said Britney.

The composition is floral - fruity – gourmand, expected to be more mature that the Fantasy line. It opens with sweet and fresh notes of clementine, nectarine and coffee with whipped cream. The heart mixes gourmand notes of dulce de leche with white flowers of orange blossom and sambac jasmine. The warm dry down consists of luminous amber and sensual musk.

The fragrance is available in a diamond-shaped bottle and Eau de Parfum concentration.