ABOUT PRIM
The history of the famous PRIM brand wristwatch, which has been indelibly written into the lives of many people, started to play out in 1949, when the opening ceremony was held for a branch of the Liberec-based enterprise Chronotechna. The factory very soon started to specialise in manufacturing of wristwatches, a thing which was rare at that time – only 8 countries in the world could boast mass production of wristwatches. Thanks to PRIM wristwatches, Czechoslovakia numbered amongst them.