Brand new technology formulated in Brazil, “The First” shampoo contains five acids which when activated by heat, react together inside the hair to change the molecular structure of the bonds, leaving hair not only straight and smooth, but also in fantastic condition.

The first smoothing shampoo in the world. Using heat to change the natural shape of the hair, The First Shampoo acts within the internal structure of the cortex layer, which is responsible for the hair’s curvature.

• Straightens and de-frizzes
• Faster than any other straightener
• No need for specialist aftercare products
• Lasts up to 3 months
• No waiting time for the first wash
• Colour hair the same day
• Formaldehyde free
• Economical
• Fantastic Conditioning results
• Compatible with all chemicals

Clients (especially pregnant women) should seek medical advice before proceeding with this treatment.