Koleston
Perfect is the first professional hair color brand to feature breakthrough
technologies boasting:
Wella
Professionals technical advancement soars to new heights with the introduction
of Koleston Perfect with ME+. It is the first and only professional hair color
brand to feature breakthrough technologies, Pure Balance Technology and ME+.
The Pure Balance Technology is designed to
minimize the formation of free radicals during the color formation by
deactivating impurities like metals present in hair. Free radicals interfere
with the color formation during the color development and are a key cause to
hair damage. With Pure Balance Technology, the result is even pure color
results with natural depth and shine and significantly less hair damage, color
after color.
• Meanwhile, the ME+ technology is a scientific
breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+
considerably reduces the risk of developing a new allergy to hair color**.
First patented in the 19th century, PPD and PTD had been the leading
ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT
with ME+ is about to change that, offering salon clients our most meaningful
change in hair color innovation in over a century.
• The new formula also delivers color that is
significantly more even, balanced and true to tone from root to tip offering
better balance of tone and control of depth with up to 100% grey coverage. The
vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a
special mixing range to make a wide array of shades possible.
• Koleston Perfect ME+ features the same mixing
ratio, the same development time and the same grey coverage, all enhanced with
easier mixing, more precise application and an improved fragrance that offers a
better experience for colorists and clients.
Benefits:
• balanced color results with natural depth and
shine
• ME+, considerably reduces the risk of
developing a new allergy to hair color
• Significantly less hair damage color after
color
• Simple 1:1 mixing ratio
• Up to 100% grey coverage
• Up to 5 levels of lift
How to use:
Mixing Ratio
• 3 levels of lift: 1 part Koleston Perfect, 1
part Welloxon Perfect 12%
• 2 levels of lift: 1 part Koleston Perfect, 1
part Welloxon Perfect 9%
• 1 level of lift/Coverage of gray/white same
depth or darker:
• 1 part Koleston Perfect, 1 part Welloxon
Perfect 6%
• Special Blonde: 1 part Koleston Perfect, 2
parts Welloxon Perfect 9% or 12%