This bunny was made by Viscoloid, and like most of their designs, made in different colors in different sizes.  This one is bright yellow, with NO DAMAGE at all!

Irwin invented non-flammable celluloid, which changed the toy industry, as Congress passed a law that all items MADE IN USA would be made of the non-flammable celluloid.  Japan, however, was exempt, and continued making the thinner flammable celluloid into the 1950's.  

This fellow has a Viscoloid mark on his back.  He truly won't disappoint.  He has two friends that are exactly the same, in pink and white, in other listings.