This catalog is from 1908 to 1909, Autumn Winter from "Hales Good Goods". This was a very popular department store in San Francisco, California, that had a robust mail order business.
The catalog has 128 pages, filled with things I really really want. It is well laid out, and the illustrations are well done and clear. It also has prices. Oh my. The prices!
The catalog has fashions of all kinds - women, girls, babies, boys, men, in both daytime, nighttime, lingerie and so much more. There are hats, gloves, shoes (the ladies shoes are a bit restrictive!). At this time, hat ornamentation was quite big. There is a page of things you can buy to decorate your hat, which includes a whole bird. Yikes. There are toys and dolls, but not a whole lot. There is jewelry, purses and all kinds of vanity items. There are all kinds of things for the home - kitchen appliances, dishes, silverware, and then all kinds of linens - lace, tablecloths, and curtains. There are even "oiled" clothes for men, that I think were for hunting. There are dishes, pressed glass, hand painted oil lamps, and so so much more.
It is really a wonderful catalog, that gives a real picture of life in that era. This was the Edwardian Era, which is reflected in all the styles and clothes. Orientalism was also a big design element, and there is that, too. There are Art Nouveau hand mirrors.
You won't be disappointed in this rare catalog. There is a picture on the back of the building, if you want to look up history on this company.
History from the internet:
In 1880 Prentis Cobb Hale and his two brothers opened the Criterion store in Downtown Sacramento, and in 1881 they renamed it Hale Brothers & Company.[1] The company opened large branches in San Francisco (1892)[2] and San Jose (1896), Salinas, Stockton and Petaluma, and via an acquisition of Whitthorne & Swann in 1906, Oakland.[3]"