Détails de l’annonce

Titre: Brand Therapy
Condition: Neuf
Sous titres: 15 Techniques for Creating Brand Strategy in Pharma and Medtech
Auteur: Brian Smith
Format: Poche
EAN: 9781788600057
ISBN: 9781788600057
Publisher: Practical Inspiration Publishing
Genre: Technology & Engineering
Sujet: Business & Finance
Date de publication: 2018-01-25
Description:

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

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