World War 1 Repro Poster

Daddy, what did YOU do in the Great War?

published by Johnson, Riddle & Co., 1915

Until the entry into force, on March 2nd 1916, of the Military Service Act introducing conscription, Great Britain’s World War One army was comprised entirely of volunteers.

This 1915 poster, designed and printed by Johnson, Riddle & Company of London for the Parliamentary Recruiting Committee, shows a father in the comfort of his postwar home, being asked by his children, “Daddy, what did YOU do in the Great War?”

Commercial advertising in mass-circulation newspapers and magazines was a well-developed industry in Great Britain by the early 20th century. The efforts of many of its most talented practitioners - graphic designers, copy writers, and artists - flowed into the wartime propaganda effort. This poster, with its imagery of middle-class comfort and its play upon the psychology of the father, reflects the influence of the advertising industry on wartime appeals to patriotism and service.

The "Great War" was the term generally applied in Europe, especially prior to World War II, to what later became known as World War 1. This poster shows that the term was in widespread use already by 1915.

A stylish picture framed in an A4 (29.7 x 21 cm, 10 x 8 inch) size frame.