Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials. 

The Fast Retailing acquisition of Theory in 2004 spurred global expansion of the brand; today, Theory operates 221 freestanding stores worldwide

They believe cool, expertly tailored pieces made from the best materials have the power to change the way we feel, improve the way we work, and inspire the way we live.