This is the stuffed plush Raichu doll distributed by Hasbro. It measures about 3 inches big, You unzip the bottom of the doll and flip it inside out and It turns into a Raichu doll. This Zipper Pull with Raichu attached can be clipped to the zipper handle of backpacks, belt loops, luggage, handbags, lunch boxes, jackets, briefcases, or just about anything! That's fun and exciting!